Product Design and Management

Product Design and Management provides overall guidance to the work of the platform by establishing new breeding program strategies and investments that support breeders in their goal of reducing poverty among farmers of the diverse commodities grown in the developing world.

The module aims to define and promote a standard breeding program performance management system to:

  • Aid clear definition of client-oriented product profiles.
  • Work with breeding programs to define breeding schemes, identify gaps and highlight potential intervention points for genotyping, phenotyping and informatics/ biometrics tool adoption.
  • Monitor success from the breeding station and laboratory to the farmers' field, and highlight areas where greater investment or support is needed.

Expert advice will be provided on product and breeding plan design, tool implementation and dissemination. Components of this advice will be incorporated in a specific breeding scheme review within the optimizing breeding schemes module.